French Beauty Company Combines Socially Responsible Ethics With Healthier and Safer Beauty Care for Women
SO’BiO étic®, which is launching its certified organic skincare products in the U.S., is the No. 1 brand in France in natural and organic cosmetics, with total annual revenue exceeding $77 million. The cosmetics are created in a state-of-the-art eco-friendly factory, with unique technologies in France. The launch will focus on SO’BiO étic’s® major product line: Pour une Peau Parfaite, or Perfect Skin, a simple skincare routine based on the sacred lotus flower from Vietnam, which fights against the first signs of aging:
SO’BiO étic® is also bringing to America Pur Bamboo, skincare products that eliminate impurities and purifies the skin. SO’BiO étic® is available on Walmart.com or OneLavi.com.
PALM BEACH, FL, July 13, 2021 (GLOBE NEWSWIRE) — The first visible signs of aging are right in front of you.
Sunspots. Dry or itchy skin. Fine lines, Dullness.
SO’BiO étic®, the no. 1 organic beauty brand in France, recently launched its Perfect Skin product line that helps diminish the first visible signs of aging.
“Sunspots or dry skin are the signs,” said Sabrina Vincent, Area Director of the Americas for Léa Nature, the French parent company of SO’BiO étic®. “But it is fatigue, stress, and pollution that accelerate the aging process. If you don’t stay hydrated and protect yourself, your skin can become dull and blotchy.”
Sabrina Vincent said SO’BiO étic’s® Perfect Skin provides a multi-prong strategy to clean, purify, and beautify.
The main ingredient in Perfect Skin is the sacred lotus flower, a symbol of purity and beauty, which creates a protective barrier that calms, soothes, and hydrates the skin. Perfect Skin’s patented active ingredients offer a synergy of sacred lotus extracts, hamamelis, zinc or one of its salts.
SO’BiO étic® Perfect Skin products include:
Hydrating Day Cream for a zero-defect mission
Organic Brightening Moisturizing Cream to plump up your skin
Tone Correcting Serum to correct improve skin texture
Organic cleansing foam to clean your delicate skin
SO’BiO étic® also has launched other popular product lines, including:
Pur Bamboo, which helps eliminate impurities and purifies the skin.
Precious Argan, which is ideal for mature skin.
Hydra Aloe Vera, which deeply hydrates the skin.
SO’BiO étic® shampoo & conditioner
Sabrina Vincent said SO’BiO étic®’s beauty products are suitable for all women and skin types. SO’BiO étic® products firm, cleanse, purify, moisturize, and hydrate your skin.
SO’BiO étic® is certified by Ecocert, the European certification standard for organic products, and COSMOS ORGANIC, which certifies more than 22,000 products in 70 countries. The company does not use parabens, glycol, silicones, PEG, nanoparticles, or chemical filters. SO’BiO étic® develops organic and healthier products that are also vegan* and cruelty-free.
“SO’BiO étic® is a brand for today’s consumers, who want to support brands that align with their values,” Sabrina Vincent said. “As a company, we donate annually to the 1% for the Planet organization, which supports environmental projects around the globe.”
(* Precious Argan Peau Mature line’s formula is expected to be vegan later this year. For now, it uses royal jelly).
CONTACT: Robert Grant SO’BiO étic® 561-421-3045 firstname.lastname@example.org