In 2016, David Yi created the now popular blog Very Good Light with a mission to create a space for open and honest conversation within the beauty world. The blog, which he still edits to this day, started off with everything from grooming tips and product roundups to interviews with the likes of Nicola Formichetti. Taking beauty and identity as his standpoints, Yi has been redefining preconceived notions of masculinity and breaking boundaries with his work on Very Good Light, but a skin care line was always on the horizon and now that moment is finally here. Last week, David Yi and Michael Engert, also co-founder and president at Very Good Light, launched Good Light, a skin care line created as a response to the hypermasculine/hyperfeminine divide in the beauty industry.
“I truly believe Good Light is here at the right time,” Yi tells Teen Vogue. “We want to democratize beauty, and we want to understand that beauty comes in all forms. As an Asian American founder, I am so proud to be in this space and find that I can belong and finally feel beautiful.”
Over the past two years — and an additional three years of research — Yi has worked tirelessly to craft Good Light into the best brand it could be, differentiating it against the plethora of skin care options available in terms of both inclusivity and performance. Rather than gender-specific, Good Light is gender-inclusive, aiming to represent and see people of all walks of life. “Gendered products even exclude non-binary folks who perhaps go to beauty aisles and they’re like, ‘This is so hyper-feminine or hyper-masculine, why can’t I just shop in the freedom of celebrating my own beauty?’” Yi says.
This is reflected in the imagery for Good Light’s launch campaign. Two of the five models featured identify as non-binary, in addition to two men and one woman. For Yi, every decision is intentional because, as an Asian American, he knows firsthand the power that authentic representation holds. “There’s a space for all of us here. We want Good Light to be an inclusive space for you all folks and try to champion different identities, sexualities, races, etc.”
Good Light launches with three products: the Cosmic Dew Water Cleanser ($18), the Moon Glow Milky Toning Lotion ($22), and the We Come In Peace Probiotics Serum ($24). Crafting each product, Yi incorporated powerful ingredients, like laminaria japonica (one of the most hydrating species of kelp), red-root gromwell (an East Asian plant that protects against inflammation), carrot seed oil and natural retinol alternatives like bakuchiol.